World Wildlife Day is on March 3 every year to raise awareness of endangered animals and plants, and ways to fight against wildlife crime.
Wildlife trade is one of the most profitable illicit trades in the world, estimated at up to $10 billion annually. Illegal wildlife trade of elephant ivory, rhino horns, and tiger products, is widespread in many countries, particularly in Asia and Africa. It is controlled by dangerous crime syndicates that traffic wildlife like drugs or weapons.
On December 20, 2013, the UN added World Wildlife Day to its calendar as an official event to be celebrated from March 3, 2014, onwards. It declared the day out of concern that wildlife crime had negative economic, environmental and social impacts worldwide.